For core businesses undertaken by USAINS, strengthen the business propositions for the services provided either to, or on behalf of, the University and Industry. Identify and develop new business propositions for consideration where USAINS and/or USM shall invest so as to generate new income streams and cash flow for sustenance for the University in the long term

To be recognised as the Business of the USM community that focuses on development of income generating activities, either through our current core activities or new business ventures in areas consistent with the knowledge base and competencies of USM and Usains.

The USAINS’ core strategy is engineered to meet its Vision, Mission and Objectives. Each operating business unit of the USAINS Group of Companies is empowered to utilize the core competencies of the USM community and to market and engage with private industry and government agencies, always applying fair value propositions. The strategy is defined and driven through established Business Plans.