Product and Technology Innovation Strategy and R&D Grant Proposal Writing
Date: 6-7 April 2017
Time: 9am - 5pm
Venue: Kompleks Ð„UREKA, USM, Penang
Product innovation has become the key in value creation for a company to prosper. In order to create a product accepted by the market, product innovation must be strategized to increase the values of products and reduce the cost simultaneously. A good product innovation strategy will help a company to create a good product with lower failure rate. However, most product innovation processes are highly resource consuming, and thus are less affordable especially by the local SMEs. This course is designed to introduce the targeted companies with product innovation strategy, supported by management expectation on research collaboration with universities and equipped target audience with research & development grant proposal writing skills.