Product and Technology Innovation Strategy and R&D Grant Proposal Writing

Date: 6-7 April 2017


Time: 9am - 5pm


Venue: Kompleks ЄUREKA, USM, Penang


Course Synopsys


Product innovation has become the key in value creation for a company to prosper. In order to create a product accepted by the market, product innovation must be strategized to increase the values of products and reduce the cost simultaneously. A good product innovation strategy will help a company to create a good product with lower failure rate. However, most product innovation processes are highly resource consuming, and thus are less affordable especially by the local SMEs. This course is designed to introduce the targeted companies with product innovation strategy, supported by management expectation on research collaboration with universities and equipped target audience with research & development grant proposal writing skills.


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